You've written your book and now it's time to let the world know about it.
While the skill of the writer is an essential component to a book’s success, the book publicist’s effectiveness also plays a vital role. We will pitch your book to our trusted media contacts in New Zealand and offer it to them for book review, author interview, extract, giveaway and product mention.
CHARTING YOUR VOYAGE
Tailored press releases
Media pitches + follow-up
Publicity plans, updates and summaries
Book reviewer lists
Book launch planning
Approximately two months out from the release date of your book, we will create an attention-grabbing press release which, once approved by you, we will send to a large and tailored list of media contacts nationwide.
INTERVIEWS & REVIEWS
Once your book has been pitched, we will liaise regularly with you as media interest and interview/review requests come in. We will also send you a tailored spreadsheet of reviewers for your book, so you can dispatch review copies to designated media.
WHEN SHOULD YOU GET IN TOUCH?
As soon as possible please! Even while you're still writing your book is fine. We're always happy to have a no-obligation chat with you. We also offer Self Publish consults which are super useful for self-publishing authors.
Something you may not know is that book publicists need two months notice before a book is launched, to do the best job for you. Oh and media expect us to send them information on NEW books so please contact us for a chat before you try marketing or selling your book yourself.
SELF PUBLISHING CONSULTATIONS
There are many things to consider when self-publishing, everything from editing, design, production, distribution and marketing – some of which can be confusing when you are new to publishing. Lighthouse Keeper Karen McKenzie has 15+ years experience as a book publicist and is also a successful self-published author under the name ‘Karen McMillan,’ with her books regularly making the bestseller lists. By booking a consultation with Karen, authors are able to take advantage of Karen's extensive insider knowledge and learn the ins and outs of self publishing, produce a book they are proud of, and avoid the many pitfalls that exist.
NGĀ PUKAPUKA I TE AO MĀORI
Lighthouse Keeper Lorraine Steele is living on the East Coast of the North Island and has been studying Te Reo and specialising in the PR for Māori themed books for some time. In 2018 she was privileged to promote Auckland University Press’s landmark title 'He Kupu Tuku Iho' by pre-eminent kaumātua Tīmoti Kāretu and Wharehuia Milroy. Other prominent projects include handling PR for Kotahi Rau Pukapuka: 100 Books in Te Reo Māori and 'He Pukapuka Tātaku i Ngā Mahi a Te Rauparaha Nui/A Record of the Life of the Great Te Rauparaha.'
AMONG OUR CLIENTS
"Extraordinary PR services for me in relation to the release of my non-fiction book ...I knew that I had been lucky to connect with someone truly knowledgeable, connected and dedicated in NZ PR."