You've written your book and now it's time to let the world know about it.
While the skill of the writer is an essential component to a book’s success, the book publicist’s effectiveness also plays a vital role. We will pitch your book to our trusted media contacts in New Zealand and offer it to them for book review, author interview, extract, giveaway and product mention.
CHARTING YOUR VOYAGE
Tailored press releases
Media pitches + follow-up
Publicity plans, updates and summaries
Book reviewer lists
Book launch planning
We write and distribute press releases nationwide for our authors, highlighting the newsworthy angles and unique selling points to pique media interest.
We provide clients with a spreadsheet of current book reviewers, tailored specifically to their book. The client then dispatches the review copies to the designated media.
After liaising with each client, we draw up a Publicity Plan - a list of key media most likely to provide interview or review coverage. Distributors like to see this document
too as it helps them in their sell-in to bookshops.
NGĀ PUKAPUKA I TE AO MĀORI
Lighthouse Keeper Lorraine Steele is living on the East Coast of the North Island and has been studying te reo and specialising in the PR for Māori themed books for the last five years. In 2018 she was privileged to promote Auckland University Press’s landmark title 'He Kupu Tuku Iho' by pre-eminent kaumātua Tīmoti Kāretu and Wharehuia Milroy.
SELF PUBLISHING CONSULTATIONS
There are many things to consider when self-publishing, everything from editing, design, production, distribution and marketing – some of which can be confusing when you are new to publishing. Lighthouse Keeper Karen McKenzie has 15+ years experience as a book publicist and is also a successful self-published author under the name ‘Karen McMillan,’ with her books regularly making the bestseller lists. By booking a consultation with Karen, authors are able to take the short-cut to learning the ins and outs of self publishing – and avoid the many pitfalls and unexpected costs that exist in the world of self publishing.
For selected clients Lighthouse PR provides a service booking meetings with publishers at international Book Fairs.
FOOD & FESTIVALS
Along with our passion for books and reading, we love food and festivals - who doesn’t! And it gives us particular pleasure to work on projects with sustainable, healthy and ethical principles.
AMONG OUR CLIENTS
"Extraordinary PR services for me in relation to the release of my non-fiction book ...I knew that I had been lucky to connect with someone truly knowledgeable, connected and dedicated in NZ PR."